welcome to the official blog for jujuisgoodluck designs! thank you guys for checking it out, i do hope that you will stay and we can become friends!
i guess the best way to begin this is to tell you all a little about my project and about myself...
jujuisgoodluck is a brand new line of high end letter press greeting cards tailored towards generation y and the iGeneration.
the inspiration? here's the spiel:
as i got older i became increasingly aware of the fact that the way that i speak, the way that i relate, and the way that i write had been dramatically shaped by pop culture. pretty obvious realization, right? that's the thing! it's not just me, it's my friends, it's my brothers, it's the times...OUR times. our vocabularies do not consist solely of words like the vocabularies of our parents or our grandparents, but instead of catch phrases and quotations-- rhetorical pastiche (if you will) of things we have heard and seen before. we do not draw from our experiences to express ourselves to our peers-- instead we draw from the collective bank of movies we have seen and songs we have heard. we mine the internet movie data base of our memories to pull out comebacks we deem relevant for specific emotional situations. we scroll through funny movies to make our friends laugh, sappy movies to make them cry, cameron crowe movies to coyly show our love. jujuisgoodluck plays off of this trend, creating greeting cards out of relatable lines drawn from our generation's classics. after all, we COULD come up with the copy ourselves, but as penny lane in almost famous said, "famous people are just more interesting".
why greeting cards? well, first you would have to know a little bit about me....
i have been engaged in a deep love affair with fine greeting cards for as long as i can remember. my mom is an artist, and ever since i was little she had a great talent for choosing the perfect card for every occasion. this trait was passed down to me, along with her brown hair and love of travel, and i became a greeting card connoisseur at a very young age. the relationship began simply with searching for great birthday cards and has progressed to constantly keeping and replenishing a box of wonderful cards at all times. my friends will tell you that my love of the perfect card runs deep. while some people might say that we are entering a paperless age, i will argue to my grave over the value of old fashion snail mail. as one of my favorite card designers, tori higa (check her out! torihiga.com), writes on one of her cards, "mail is fun"! just because our generation has e-mail and blogging does not mean that we have forgotten to write by hand.
so... the exact moment of inception for jujuisgoodluck? well, i was rocking out to some peter gabriel in my best friend's bedroom in new york city as we were preparing for a girls night on the town, (who doesn't get pumped up when he sings "in your eyes, the light, the heat, in your eyes i am complete" ?) when it struck me (!): that moment in say anything, (you know, when john cusack (lloyd) holds the boombox over his head under diane's window blasting in your eyes), would make an excellent greeting card. what's more romantic than cheesy 80's mellow drama? if you answered NOTHING, then we should definitely be friends.
so my best friend's bedroom lead to sketches in my journal, which lead to the approval of my most valued critics (my friends and family) and finally to getting a business license and printer. it has been a long, stumbling journey, but the first 14 designs have been printed and slowly but surely jujuisgoodluck is getting up and running!
thank you so much for your interest in the project, i hope that you enjoy the cards as much as i have enjoyed making them. buy them for yourself (as i often do when i find a card that i like) or send them to your friends and loved ones. hopefully they hit the spot!
that's all for now!
bisous,
juju
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